I Love This Letter From Amazon’s CEO


A lot of people are saying that Amazon’s CEO/Founder, Jeff Bezos, is the next Steve Jobs, and I’m beginning to understand why.  Read this letter about the new Kindle release and you’ll see what a master salesman he has become and why Amazon is poised to take over the world.  Here’s some of my favorite lines…

  • There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp…  (He’s obviously referring to Apple as being in the other camp.)
  • These are high-end products – the best Kindles we’ve ever made… We are building premium products and offering them at non-premium prices.  (Genius)

Click here for the full letter

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